ACME Markets
Opened: 1955
Previous Tenants: none
Location: 125 Bound Brook Rd, Middlesex, NJ
Photographed: July 2020
The Market Report arrives at what may just be the world's most classic ACME in Middlesex, NJ! Acme Style covered the store three times, and their coverage has been more extensive than what I could get during my one-time visit, so make sure to check it out here.
The store opened in November of 1955, making it almost exactly 60 years older than yesterday's Warren ACME. It started out smaller, but was expanded in the 1970s to its current 25,000 square feet. That's also when the current facade was installed, although it's been modified and modernized slightly over the years. That said, there are plenty of relics around the property...
Such as this awesome trailer, which probably dates back to the 1980s. This was a transitional logo between the prior logo and the next logo, and it doesn't seem to have ever been used on storefronts.
And what else can we see in this image? A very old cart corral...
You can barely read "HELP KEEP YOUR COSTS DOWN," and the rest of the sign is completely unreadable. Now let's head in.
Inside, the store is wonderfully retro but still nicely maintained. As Acme Style has reported, the store was fixed up a little bit back in 2013, and a few small upgrades have been done since, such as the installation of Quality Built checkout lane markers.
A lot to see here on the front end: the wooden cabinets to the left, the scale in the foreground, the various hanging signs, the air vents on the front wall. But despite its age and size, this store still seems to do a pretty good business.
Deli and, believe it or not, service seafood here in the back! The hanging Boar's Head sign is newer than the rest of the decor, and the aisle markers would've been brought in from a closed store. It's possible the Quality Built checkout lane markers were brought in from South Plainfield when it closed.
The lighting has also been updated fairly recently. Here we're looking across the back wall, and the awkward angle is mostly because I wanted to show the store and the decor on the walls.
Conventional wisdom says a big chain store like ACME should've closed this location long ago, but it seems that it still does a decent business, and ACME is more willing to keep these small locations more than anybody else.
We start to see the age here in the freezer aisle. Very old cases, which seem to be leaking, and it's hard to tell how much of the intense condensation is because of the age of the cases and how much was due to the 90+ degree weather the day of my visit.
I got a nice closeup of the decor here in the last aisle, where dairy lines the outside wall.
And amazingly, there's even a full in-store bakery here in the front corner!
Looking across the front-end from the bakery. We can see the store's age come through, but it's also looking better than when Acme Style visited with updated lighting and a refinished floor.
Express Checkout sign from the Quality Built package, again, maybe from South Plainfield which was just under five miles east.
A bit of a different perspective on the front end here, since the bakery department opens up to the registers on the side in a way we don't typically see. Also notice the Instacart coolers on the right here, meaning it's likely this store also makes some of its money from online orders. Well, we'll have to see how long this store can stick around, but for now, I'm glad to have visited it myself! Up next, we're going to head just to the northeast into the small town of Dunellen for two stores, the one that currently serves the town here on The Market Report, and the one that previously did years ago on Grocery Archaeology!
Not that surprised to see this store still open.
ReplyDeleteMore surprised that they didn't do a remodel for 30 years. How many stores has Acme remodeled in the last 10 years that are already closed?
Exactly! Very unusual to see.
DeleteLove seeing this store! Crazy as it sounds... I have never been here myself. All photos on AcmeStyle are from contributors. Great coverage today!
ReplyDeleteA few observations:
The wood veneer cabinets to the side of Customer Service are some seriously old floral cases.
Looks like the trailer in the back is used for storage and has been sitting there since at least 2011...
https://2.bp.blogspot.com/-FoSIMJ_8MYI/TgotyASRJFI/AAAAAAAAIbY/m5uxD4vIFVI/s1600/acme_style_middlesex_08.jpg
The place must do decent business having five registers open. That's a lot for an ACME this size. They did have self-checkouts in 2011 where the new express registers are currently located.
Always drives me nuts seeing the Sea food sign. It's not two words!
Two fake owls installed about the ACME sign in recent years to keep the birds away.
Would love to see ACME remodel this place. It's way overdue. Even Manasquan got the third round of PF&H and a bunch of new cases before they gave up on the place.
It's one of those things - I'm sure some of those who shop there regularly would like to see new stuff, and it would make sense if there are issues (like those leaking frozen food cases - you'd think they might have enough from other closed spots they could use), but then others like things to stay the same (that has been seen in many places where a smaller, older location is closed in favor of a larger store, that many are more comfortable with the smaller store to get around).
DeleteOf course, there's also the thought of those (like on here) that like to see the various things that are no longer common given so many remodels and replacements.
It is good to see some chains that will at least keep these smaller stores running rather than just leaving an area totally (particularly when they are in a more dense area where a larger building may just not be possible).
All true, and good points from you both. Thanks!
DeleteDidn't quite notice those floral cases when I was there. Are they still being used for floral, do you know?
I agree to both points on the renovations -- I would love to see some remodel, but the target audience probably doesn't mind (and may even prefer) the older environment.
When I worked for Acme, the Morris Plains and Rockaway stores were always in competition with one another for highest sales in the region. Middlesex was a close third, so I was told, so I'd always imagined it to be a large (for the time) store like my Morris Plains location. You can imagine my surprise when I drove here one night and saw something much smaller and older. Still, it did good business despite its shortcomings and might have been more profitable than Morris Plains and Rockaway. Perhaps there was an old, cheap lease helping with that?
ReplyDeleteThis thing is a miracle- it has survived (maybe even thrived?) yet Acme looks to have largely left it alone, having determined it better to leave the old decor in place and upgrade as necessary. It does make me wonder if this location is now on a year-to-year lease?
Possibly. It's possible that this property is soon to be redeveloped, but I don't see any evidence of that online. If that were true, I wonder if ACME considered moving into the old Pathmark on Lincoln Blvd at any point. That store was up for sale again after Price Saver closed a few years ago and was vacant for that time, but the sale to SuperFresh closed about two weeks ago so if ACME wanted it they're not going to get it. If this ACME ever did close but the building remained, I wouldn't be surprised if some Key Food affiliate or other small chain/independent store moved in. With some work, it would be the perfect location for a store like that.
DeleteAs of 2022, this store is closing. It’s unknown what will happen to this store after it closes. I could see Aldi moving into this location, since this store is a bit small for other major supermarket chains, like ShopRite, to move into, and it would make more sense for an Aldi, a Key Foods affiliate, or other smaller chains to move in due to the location size. When the Acme in South Plainfield closed, Aldi moved in. So the same could happen to this location, with that or other discount stores opening.
DeleteAldi would probably be a great fit for this location.
Delete