TOUR: Patel Brothers Farmers Market - Parsippany, NJ

Patel Brothers Farmers Market
Owner: Swetal & Rakesh Patel

Opened: ca. 2010

Previous Tenants: smaller businesses

Cooperative: none

Location: 1084-1088 US-46, Parsippany, NJ

Photographed: December 2020

We are here to tour the Patel Brothers Farmers Market at US-46 and Beverwyck Road! (The Foodtown of Lake Hiawatha, of course, is just up Beverwyck.) Patel Brothers uses the Farmers Market branding on their smaller stores, such as Jersey City, and this store is fairly small for a Patel Brothers at just 6700 square feet.

For that reason, this is going to be a pretty quick store tour. We enter to a produce department with the registers on the right-side wall and grocery aisles to the left. Note that the aisles run parallel to the front wall of the store here.

Here's another look at produce looking over towards the registers of which I believe there are 3. Notice that the ceiling is nice and high here, making the space feel much larger than it is.

We have grocery aisles in the left part of the store, with frozen foods to the far left on the left side wall. It looks like these cases were new when the store opened.

The frozen foods area is an interesting setup, with the cases lining the outside of the department (ahead and left) but also several short aisles in the middle (to the right).

Now moving into the grocery aisles...

The grocery aisles are much like what we've come to expect from other Patel Brothers, although the Farmers Market status of this store makes the dry goods selection a bit abbreviated.

Dairy and frozen, again in very new cases, in the back corner of the store. Again, the store's scaled-down size necessitates a smaller selection of each of these.

And that is all! Here we're looking across the back wall through the last grocery aisle back over to produce/checkouts. Plus, just for good measure, here's an exterior photo from May 2020...

This final picture was taken from across the street, in the parking lot of the Troy Hills Mall which was originally home to a Food Fair and an A&P. Check out those stores on Grocery Archaeology today as well! Tomorrow we continue to move west along 46 to our next store over on The Independent Edition.