TOUR: Price Rite Marketplace - Brockton, MA (Points West)

Price Rite Marketplace
Open: 2006-2019

Owner: Wakefern Food Corp.

Previous Tenants: unknown

Later Tenants: America's Food Basket

Cooperative: Wakefern Food Corp.

Location: 21 Torrey St, Brockton, MA

Photographed: July 6, 2019

Roughly across the street from the Shaw's we toured yesterday is Points West Plaza, a strip mall anchored by a 45,000 square foot supermarket. I don't know what was originally here, but in 2006, Wakefern's discount chain Price Rite opened up shop, closing very soon after I visited in 2019. In fact, it was just a week after I visited that Price Rite announced the store's closure. (In 2022, an America's Food Basket opened in the space, which you can tour here.) And in 2020, Price Rite came back to Brockton with another location north of here. More on that in a few days.

Incidentally, this was one of the largest Price Rite stores and is now the largest America's Food Basket. This store never got the Price Rite Marketplace decor package, like this.

The Price Rite had an unconventional layout because the majority of the store was behind the other storefronts in the mall, so there's an entrance area, then you enter the main supermarket behind that. You entered and turned right 90 degrees to the produce department on the right side, front wall of the store. Baked goods were on the right-side wall, with meat, dairy, and frozen on the back wall and in the back-left corner. Grocery aisles ran side to side, with registers on the left side of the front wall. As you'll see, America's Food Basket completely changed the layout.

Price Rite's main focus, of course, is pricing, but the Marketplace decor that they switched to starting around 2017 was a big step up from the previous decor. I think this is the first time I've posted this older decor package on the blog, and if I'm not mistaken, this is the only store I've photographed with this decor package.

Here's a look down the back aisle of the store, towards meat/dairy on the left side.

It's definitely a no-nonsense interior. Today, Price Rite has added certain higher-end items and sells more organic items than they did in the past, but they're still a discount store.

Looking back towards produce...

The grocery aisles ran parallel to the front wall of the store, which is a little unusual. AFB rearranged them so that they run front-to-back in a more typical layout.