Price Rite Marketplace
Opened: 2020
Brockton had a Price Rite at Points West Plaza for almost 15 years, but that store closed in 2019 and is now an America's Food Basket. Price Rite is the discount division of the Wakefern Food cooperative, which runs ShopRite, The Fresh Grocer, Fairway, Gourmet Garage, Dearborn Market, and DiBruno Brothers stores in the mid-Atlantic and northeast. And the majority of those stores are independently owned, but about a quarter are corporately owned by Wakefern itself. (Because Wakefern ownership is shared among all the independent store operators, it essentially means that the corporate stores' ownership is also shared among all the other operators.) Most Price Rite stores are corporately-owned, including the now-closed Points West Plaza location, but there are also a few independently owned Price Rite stores. In 2020, Save-A-Lot owner Madison Foods left the Save-A-Lot franchise and joined Wakefern, switching three Save-A-Lot stores to Price Rite stores -- this one in northern Brockton, along with two others in Boston. A third has since opened.
This store is about 25,000 square feet and was built in the early 1970s along with a strip mall to the left side, including what was likely originally a department store.
Upon entering, you walk across the storefront to the far right side of the supermarket, where you enter the first aisle with produce. Although this store does have the newer Price Rite Marketplace decor (and not the older red decor package in the previous Brockton store), it still looks a lot more like a Save-A-Lot than a regular Price Rite. Here's what that above entrance area looked like before the switch to Price Rite.
This store is also a bit smaller than the average Wakefern-owned Price Rite.
The bones of this store are definitely left over from Save-A-Lot, such as the grocery shelving (actually, the majority of the fixtures). You can see the signature Save-A-Lot red stripes on the shelves.
Produce is in the first aisle on the right side with dairy on the back wall. Frozen and meat are on the left side in the last aisles. This store, as is typical for a Price Rite, doesn't have any service departments.
In an old-school setup, there are two rows of coffin freezer cases in the middle of these last aisles, with upright freezers and meat cases around the outside. Compare the below picture to this picture when it was still a Save-A-Lot and you'll see very little has changed.
The front-end, too, looks almost the same except for a few Price Rite signs.
Opened: 2020
Owner: Todd Slawsby / Madison Foods
Previous Tenants: Save-A-Lot
Cooperative: Wakefern Food Corp.
Location: 240 E Ashland St, Brockton, MA
Photographed: November 11, 2022
About a mile northwest of this store, Stop & Shop recently closed a store (in fact, a rather nice and modern one), so the northern part of Brockton doesn't have the access to supermarkets it previously did. But in the northwestern part of the city, the Westgate Mall has two supermarkets. Those are our next stops, so come back Monday for a look!
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